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Avenier Lab

01 / The operation

Logistics OperationsFreight doesn’t move through departments.It moves through decisions.

A shipment passes through sales, dispatch, the dock, the road and billing. Each team sees a different part of the work. This concept explores what changes when they work from one connected operational record.

Follow one shipment

Independent concept study · Fictional freight company

02 / One shipment, end to end

One shipment,end to end.

TRK-84271 crosses eight steps and six teams. What one team learns should already be in front of the next.

  1. 01
    RequestCustomer / Sales
    • Customer + LaneBlue Ridge Industrial Components · Charlotte, NC → Knoxville, TN
    • Freight6 pallets · 4,280 lb
  2. 02
    QuoteSales
    • Quote + RateQT-20931 · $1,184.00
  3. 03
    BookOperations
    • AppointmentsPickup Monday / 8:00–10:00 AMDelivery Tuesday / by 3:00 PM
  4. 04
    PlanDispatch
    • Driver + EquipmentDriver M. ReyesTractor T-214Trailer TR-5521
  5. 05
    LoadWarehouse
    • Dock + SealDoor 03Seal 48812
  6. 06
    MoveDriver + Dispatch
    • Live ETA2:28 PM
  7. 07
    DeliverDriver + Customer
    • Proof of DeliverySignature and photos
  8. 08
    ConfirmCustomer Service + Finance
    • InvoiceINV-52814

The record is built once and carried forward. Nobody re-keys it, and nobody asks for it twice.

03 / Custom software development

The operation needsone place to move.

Meridian Operations puts the shipment, the load plan, the dock and the road in one workspace, so dispatch, the warehouse and customer service act on the same record.

Explore operations prototype
DispatchThe day by driver, with pickup windows, deadlines and live ETAs.
Shipment TRK-84271One definitive record: freight, appointments, equipment, documents, history and billing.View full prototype
DockDoor by door: what is at the building, what is waiting and what moves next.View full prototype

04 / The exception

Software should not merely record what happened.It should help the operation decide what happens next.

TRK-84271 · Charlotte → Knoxville11:17 AMDelivery risk

  1. On time
  2. At risk
  3. Recovered
  1. 1Original appointment3:00 PM
  2. 2Projected ETA3:42 PM
  3. 3New appointment3:45 PM
  4. 4Recovered ETA3:21 PM

Interstate closure, I-40 W+74 minETA 3:42 PMAt risk

  1. DetectClosure ahead. ETA moves to 3:42 PM.
  2. SurfaceTRK-84271 enters the dispatch queue with context attached.
  3. DecideReroute and move the appointment to 3:45 PM.
  4. CommunicateCustomer receives the new ETA and appointment.
  5. RecordDecision and communication join the shipment history.

Outcome RecoveredETA 3:21 PM24 min ahead of the revised 3:45 PM appointment.

CharlotteHickoryAshevilleSpartanburgGreenvilleJohnson CityKnoxvilleTRK-84285TRK-84322I-40 W CLOSED+74 MINTRK-84271
  • TRK-84271 · at risk
  • I-40 W closed · +74 min
  • Reroute via I-26 / I-81 · +53 min
Network position · 11:17 AM

05 / Communications design

The operation hasa physical language, too.

From dock signs and employee uniforms to freight labels, paperwork and customer materials, the operation has to communicate clearly long after someone leaves the screen.

Each piece is something Meridian could actually print, produce, install or wear.

Meridian Freight's physical communications laid out together: Dock 04 Outbound and Dock Safety signs, a high-visibility safety vest, a navy polo and cap, an employee badge, cartons with TRK-84271 shipping and pallet labels, a roll of handling labels, a branded tumbler and handheld scanner, a field checklist, and shipping document folders.
Operational signage, uniforms, labels, paperwork and branded materials designed as one system for Meridian Freight.

  1. Facility + wayfinding

    Signs that move people and trucks safely.

    • Dock numbers
    • Receiving signage
    • Shipping signage
    • Yard directions
    • Visitor check-in
    • Safety signage
    • Restricted-area signage

  2. Fleet + employee

    Marks that are seen at speed and at arm’s length.

    • Truck graphics
    • Trailer graphics
    • Vehicle identification
    • Driver polos
    • Warehouse shirts
    • Safety vests
    • Jackets
    • Employee badges
    • Hard-hat graphics

  3. Shipment materials

    The paper and labels that travel with the freight.

    • Pallet labels
    • Handling labels
    • Document folders
    • Bills of lading
    • Proof-of-delivery forms
    • Shipping envelopes
    • Dock paperwork

  4. Sales + customer

    What a prospective customer is handed.

    • Capabilities brochure
    • Service-area map
    • Sales leave-behind
    • Trade-show materials
    • Customer folders
    • Printed service information

06 / The outcome

One shipment.One operational record.

  1. Request
  2. Plan
  3. Move
  4. Deliver
  5. Confirm

From the first customer request to proof of delivery, every team works from the same operational picture.

Explore operations prototype