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Avenier Lab

Alder & Pine Outfitters / Operations Prototype

Avenier Lab concept, not a commissioned or deployed productConcept, not a deployed product

Fictional Avenier Lab concept: Alder Operations is a synthetic software prototype. Not a real retailer; all records are invented.

Alder OperationsAlder & Pine
Jo Alvarez, E-commerce operations lead

Integrations

Integrations

Alder Operations does not replace the systems that already work. It connects them so one operational view exists, and replaces only the spreadsheets that were holding the gaps together.

Systems around Alder Operations

7 connections · 1 needs attention
E-commerce platformStorefront engineKeep
Point of saleStore POSKeep
Payment providerExternal payment processorKeep
Shipping toolsCarrier labels & trackingKeep

Alder Operations

One operational view

  • Product records
  • Inventory across 3 locations
  • Order record
  • Fulfillment and returns
  • Customers and service
  • Reporting
Email & text marketingMessaging platformConnect
AccountingAccounting packageKeep
Inventory & product spreadsheetsShared spreadsheetsReplace

Solid line: connected and kept. Dashed: being retired into the product and inventory modules.

Keep, connect or replace

One decision per system
SystemDecisionData movedHealthLast syncWhy
E-commerce platform
Online store and checkout
KeepOrders, customers, product feedHealthy2 min agoThe storefront is improved in front, not replaced underneath.
Point of sale
In-store sales and returns
KeepStore sales, store inventory, returnsHealthy1 min agoStore POS stays; its stock counts now feed one inventory.
Payment provider
Cards and wallets
KeepAuthorizations, captures, refundsHealthyLiveCard data never touches Alder systems.
Shipping tools
Labels, rates, tracking
KeepLabels, tracking numbers, delivery scansAttention14 min agoOne carrier feed delayed by weather hold.
Email & text marketing
Campaigns and order messages
ConnectSegments, order events, preferencesHealthy5 min agoOrder events now trigger transactional texts from one record.
Accounting
Ledger and reconciliation
KeepDaily sales, refunds, vendor costsHealthyNightlyNot replaced. It gets cleaner numbers.
Inventory & product spreadsheets
Product data and stock counts
ReplaceRetired into the product and inventory recordsHealthyRetiringReplaced by Alder Operations product and inventory modules.

Buy, keep, connect, build

How each piece was judged

BUY

Solved well by a specialist
  • Payment processing
  • Shipping labels and rates
  • Email and text delivery

KEEP

Working and trusted
  • Storefront engine
  • Store point of sale
  • Accounting

CONNECT

Make them agree
  • Orders and stock, store to online
  • Order events to customer messages
  • Daily sales and refunds to accounting

BUILD

Only what is specific to Alder & Pine
  • Product and inventory records
  • The order record and timeline
  • Fulfillment board
  • Returns disposition
  • Unified customer view

What we are not building

Scope held on purpose
  • KEEPAccounting and general ledger

    Mature, specialized, and already trusted by finance.

  • BUYPayment processing

    A regulated problem that an external provider already solves well.

  • CONNECTShipping carrier integrations

    Carriers and label tools change often; we connect, we don’t compete.

  • KEEPThe storefront engine itself

    The risk is in the experience around it, not the cart underneath.

  • DON'T BUILDWarehouse robotics or a full ERP

    Out of scale for 52 people and about 640 SKUs.